This is one of the videos that "went viral" on YouTube, and seemed to be a large part of what catapulted OK Go to fame last year. It was mentioned on that 20/20 segment that I mentioned yesterday evening. "Here It Goes Again," is an example of how successful viral marketing can be. It's such a clever video, and I can understand it's popularity. But I wonder how much of "viral" success is owed to pure luck and/or good timing? Why do certain videos spread like wildfire in the online community while other attempts at this type of exposure fail?
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